Objectives

"The first step is to set advertising objectives. These objectives should be based on past decisions about the target market, positioning, and the marketing mix, which define the job that advertising must do in the total marketing program. The overall advertising objective is to help build customer relationships by communicating customer value. Here, we discuss specific advertising objectives." (Armstrong and Kotler, Marketing: An Introduction pg. 19) Our advertising objectives are geared to acquire the attention of people in colleges and universities and people in the workforce. Our main objectice is to raise awareness towards eating healthy and all its benefits. Our objective is to inform patrons (and visitors) of nutrional value, benefits of  lifestyle change, and eventually play a significant role in the health trend.