Marketing Mix

"If the company has selected its target market and positioning carefully, then its marketing mix strategy, including price, will be fairly straightforward." (Armstrong and Kotler, Marketing: An Introduction pg. 18) Toss It Up! Salads is geared toward health. We establish our target market at working individuals and students and fitness freaks who don't have the time to prepare a satisfying nutritional meal. However, Toss It Up! Salads is always open to those who want to take the plunge into the health craze. We are here to educate and support. Our pricing will remain competitive and are set. Occassional promotions will be implemented from time to time.