Monday, August 15, 2011

Me x 3 Products I Use

My day would go out of whack if I didn't have my car. I need to save as much time as I possibly can. Walking and taking the bus for transportation at this point in my life, having the family structure I do now would be impossible. With the lack of funds I have I require a reliable car that I would not have to spend much money on frequent maintenance. I drove a Toyota before I became a mother and I never had a problem with it. The value of my car was good ten years after I got it (unlike the Ford I had before it). I wanted to try another car when it came time to upsize for my family. But after doing all my research I knew i couldn't go wrong with another Toyota purchase. My brand loyalty  to Toyota is solid (until I can afford my Mercedez-Benz) as I'm comfortable with their  value-based pricing.

With five children I am doing laundry everyday of the week. As a child my mother would use store brands. As a young adult I soon became aware of the strong brand equity Tide had. I was hooked. However, in an ultimate struggle to spread my dollar as far as possible, I now use Arm & Hammer Laundry detergent. It's a whopping $8 dollars cheaper than Tide (economy size). I'm aware that it's not as good as Tide but it does the job well. It smells just as good and I'm satisfied with how clean it gets everyones clothes. Arm & Hammer Laundry Detergent has good-value pricing. The switch  allows me to allot that extra savings to a pack of socks, a uniform shirt, food, or some other essential item.

For smaller items and groceries I'm always on the hunt for good promotional pricing. Though I still have a standard for the quality of products I buy. A product could be a penny yet I still wouldn't buy it as I know I'd merely lose a penny and have to run back to the store because that product would not deliver what it said it would. When I shop for daily items like soap and shampoo, Target has captured my customer loyalty as I know I'm getting a selection of products to choose from at, for the most part, the best price selections. 

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