"In selecting specific media vehicles, the media planner must balance media costs against several media effectiveness factors." (Armstrong & Kotler Marketing: An Introduction). The success of utilizing social media to get a message out and attracting an audience of paying customers is proven. It is also the most attractive means of advertising to business owners as it is completely FREE!
My creative content plan will consist of establishing accounts on Twitter and Facebook. Facebook will introduce Toss It Up salad truck. It will provide its mission statement to disclose that Toss It Up is aimed at providing fast, healthy alternatives to normally heavy, high calorie lunch foods while providing a unique experience. Facebook will establish a following of loyal patrons where they can share their experiences and input on what they would like to see Toss It Up make available to them. Twitter will serve as the media through which Toss It Up will disclose its upcoming locations. Its followers may also request locations to be visited.
"A company’s web site is another important public relations vehicle." (Armstrong & Kotler Marketing: An Introduction) Toss It Up will have a live website where information provided on Facebook and Twitter will be made available. Toss It Up.com will provide a full menu that discloses all ingredients used in each entree as well as all caloric and nutritional information. As health is the foundation of Toss It Up information on the importance of switching to a healthier diet as it relates to health issues and weight loss will be made available to patrons through the website.
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