Toss It Up! Salads.....Benefits vs. Features

"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships. (Armstrong & Kotler: Marketing: An Introduction)" Toss It Up! Salads offers a variety of ways to enjoy a salad. We offer 12 signature salads. But don't stop there! We bring you quality ingredients for anything you could want in a salad and Toss It Up for you any way you like. "Sustainable marketing calls for products that are not only pleasing but also beneficial.  Products can be classified according to their degree of immediate consumer satisfaction and long-run consumer benefit. (Armstrong & Kotler: Marketing: An Introduction)"