"Beyond selecting the types of promotions to use, marketers must make several other decisions in designing the full sales promotion program. First, they must decide on the size of the incentive. A certain minimum incentive is necessary if the promotion is to succeed; a larger incentive will produce more sales response. The marketer also must set conditions for participation. Incentives might be offered to everyone or only to select groups." (Armstrong and Kotler, Marketing:An Introduction pg. 44) Toss It Up! Salads will offer weekly promotions via Facebook and Twitter in which contests will be conducted through each social network. Each contest will award patrons that are subscribed to Toss It Up! Salads things like free lunches, free merchandise, and mention on our pages.
Toss It Up! Salads will be involved in community health functions. Our presence will promote healthy eating and healthy lifestyles. We will make available at our locations and website valuable nutritional information for all to utilize in starting or continuing their health journey. Our goal is to not only provide a healthy meal but a healthy you!
No comments:
Post a Comment