Product

"Beyond deciding which segments of the market it will target, the company must decide on a value proposition—on how it will create differentiated value for targeted segments and what positions it wants to occupy in those segments. A product’s position is the way the product is defined by consumers on important attributes—the place the product occupies in consumers’ minds relative to competing products. “Products are created in the factory, but brands are created in the mind,” says a positioning expert." (Armstrong and Kotler, Marketing: An Introduction pg.35) Toss It Up! Salads will offer a simple product for lunch and early afternoon meals. Our products are a healthy alternative to the vast majority of fast food restaurants and lighter in calories in comparison to other gourmet food trucks. Our value proposition is that we are the healthy alternative. We do not only offer food. Rather, we offer a change in our normally unhealthy lifestyles. Choosing a salad from Toss It Up! Salads will not only make our patrons feel healthy but it will inevitably make them healthy. Patrons will walk away from lunch with us feeling light and not bogged down with having chosen heavier foods rich in fat and calories. We aim to capture our patrons value proposition by becoming an essential part of their health effort.